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  会议时间:2019-03-21 08:00至 2019-03-22 18:00结束

  会议地点: 上海 详细地址会前通知 会议规模:暂无

  主办单位:Shanghai Master-Land Business Consulting Co.


  数字医药和医疗营销创新峰会上海 2019 Digital Pharma Marketing Innovation Summit宣传图

  Interweaving with big data, the Internet starts its time of digital marketing. It is researched that digitization has deeply penetrated daily behaviors of doctors and patients in China.

  With the traditional marketing methods faced with its situation of depression, which is as cold as winter, there is still a little time difference between the rise of pharmaceutical industry´s online marketing and FMCG (fast-moving consumer goods) since the significant disparity with common fast-moving consumer goods on aspects of products, distribution channels, target groups. How will pharmaceutical industry embrace digital marketing in this round of wave represented by digital innovation? What is the current situation of pharmaceutical companies like? What problems and troubles did they meet in the process of development? Are there any successful implementation cases? What will the development trend be like in the future?

  Why should attend

  Understanding the latest digital marketing trends of medical industry enterprises: AI intelligent medical care/commercial with big data/content creation/e-commerce platform/multi-channel marketing/commercial insurance/pharmaceutical retail

  Best marketing strategy combined with patient-centered business model change

  Assist in the process of digital transformation of traditional pharmaceutical industry's active innovation in compliance era

  A better understanding of how the Mobile Internet contributes to the marketing model reform of traditional pharmaceutical industry

  Using digital marketing strategy to achieve the efficiency upgrade of traditional medical industry marketing

  Improving channel analysis and insight to realize the precision marketing in the pharmaceutical industry through multiple channels

  With the latest successful digital marketing cases, inspire the digital marketing strategies and ideas that combine our products and concepts

  Who Should Attend?

  GM, VP, Directors and managers with responsibilities in :

  Digital Marketing

  Interactive Marketing

  Mobile Marketing

  Online Marketing



  Public Relations

  Customer Relations

  Social CRM

  Social Business

  Social Community

  Crisis Management





  In this session, we will focus on

  Pharmaceutical companies’transformation, development trend and perspective about the prospect

  How pharmaceutical companies can innovate digital communication tools and management platforms

  Successful cases of digital marketing strategy concentrating on patients

  Exploration of methods to digital marketing and the accurate marketing channel

  Exploration of innovative business model and the best solution

  Based on the advanced information technology and big data, how pharmaceutical companies can achieve its expected effects and the maximum ROI of pharma ´ s transformation to digitalization by combining the company´s features and product attributes with it


  Shanghai Master-Land Business Consulting Co.




  Special Discount Rate

  Register & Pay before 30 Nov.18

  RMB 11800/人

  Normal Rate

  Register & Pay after30Nov.18

  RMB 12800/人


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